Just like in the playground when we were kids and you ran to the teacher to get your side of the story across first. BP have maintained this approach and converted it into a public relations strategy and used there billions of dollars to assert their influence on mainstream media. For all the idealism of a democratized media through the means of web 2.0, its a shame that google and other web providers will always sell the top spot of any search query to the highest bidder. Read the full article below.