Working alongside Liverpool based artist John Oshea on his intervention at a digital media conference at FACT center in Liverpool I played the role of a shopkeeper turning peoples mobile phone text messages into key rings at a digital media conference whereby all the attention was tuned into progressive technologies. However this intervention switched the focus for the conference attendees into the sentimental nature of the object, opposed to its function. We successfully subverted the emotions of our 'customers' and restored an attachment to 'outdated' in a day about the 'future'.